A photographer's site in two languages, built around the work he does now.
Freddy Fletcher photographs corporate events, galas and brand work in Chicago, and teaches photography to thirty thousand people on Instagram. His self-built WordPress site still sold portraits and model shoots. We built an editorial site around his event work, in English and Spanish, with a content editor behind every word and Instagram numbers the site reads on its own.
4 pages
home, events, brands and academy
2 languages
English and Spanish, every word, on one toggle
19 galleries
of his own photographs, opening from the pages they belong to
The site sold the work he had stopped doing
Freddy's business had moved to corporate events, galas and brand content, and his Instagram academy had grown to thirty thousand followers. His website, built himself in WordPress, still offered weddings, model shoots and videography, in pink and brown, with a shop that sold nothing.
So we started from the work he does now, and built the site to be read in both of his languages.
What we built
Events, with the galleries behind every card
Galas, conferences and celebrations, each card opening a gallery of his own photographs, with a starting price and the three delivery tiers.
Brands and creators, with his films playing on the page
Content for restaurants, products and teams, shown as the short films he cut, not stills standing in for them.
An academy page that collects the waiting list
One-to-one mentorship now, the modules to come, and the free weekly lessons that thirty thousand people already follow on Instagram.
Everything that shipped
- Four pages in English and Spanish, switched with one tap
- A private editor for every photo, caption and line, in both languages, with history
- Nineteen galleries of his own photographs, and his short films playing on the pages
- Follower, post and reel view counts read from his Instagram account
- A Media and Recognition section for milestones, press and collaborations
- An inquiry card that goes straight to his inbox
- Visitor analytics the site keeps itself, with no third-party trackers
- Off WordPress onto a site he owns, with his domain and email untouched
- Technical SEO: titles, canonicals, social cards, sitemap
The results
100 / 100
best practices and SEO on Google Lighthouse, tested on a phone
Live Instagram
follower and reel view counts read from his account, never typed in
Off WordPress
and onto a site he owns, with his domain and email untouched, live October 2026
Scores from Lighthouse mobile tests on the live site, October 2026.
“Thank you again for adding the new photos to the portfolio. I truly value your effort and attention to detail.”
What changes after launch
Every photo and every line on the site lives in an editor, in both languages, with a history that can be rolled back, so a new picture is an edit, not a code change. New photos, wording and sections go through the care plan. The domain and email stayed with Freddy, and any developer can work on the code.
If your site still sells what you used to do, it is working against you.
The work changes faster than a template does. We build the site around what you sell today, in the languages your clients read, and hand you the keys.
- Custom sites for photographers, creators and studios, with the editor, galleries and lead capture of a Business-tier build
- Custom sites from $3,500, full platforms scoped from $15,000, with an optional care plan from $150 a month
Frequently Asked Questions
Does your site sell the work you do today?
Tell us what you do, and we will show you what we would build.